General
Douglas Rushkoff’s aesthetics developed from a techno-utopian appearance of fresh media to a added nuanced appraisal of cyberculture address and the appulse of media on society. Viewing aggregate except for ambition as media, he frequently explores the capacity of how to accomplish media interactive, how to advice bodies (especially children) finer assay and catechism the media they consume, as able-bodied as how to breed ambition and agency. He has theorized on such media as religion, culture, backroom and money.
edit Technology and cyberculture
Up to the late-90s, Douglas Rushkoff’s aesthetics appear technology could be characterized as media-deterministic. Cyberculture and fresh media were declared to advance capitalism and acquiesce bodies to transcend the ordinary.42
In Cyberia, Rushkoff states the aspect of mid-90s ability as actuality the admixture of babble psychedelia, anarchy approach and aboriginal computer networks. The swear of the consistent “counter culture” was that media would change anatomy actuality acquiescent to active, that we would embrace the amusing over content, and that empowers the masses to actualize and react.43
This abstraction additionally comes up in the abstraction of the media virus, which Rushkoff capacity in the 1994 advertisement of Media Virus: Hidden Agendas in Popular Culture. This cogent assignment adopts amoebic metaphors to appearance that media, like viruses, are mobile, calmly bifold and presented as non-threatening.44 Technologies can accomplish our alternation with media an allotment acquaintance if we apprentice to break the capabilities offered to us by our media. Unfortunately, bodies generally break one footfall abaft our media capabilities. Ideally, arising media and technologies accept the abeyant to enlighten, to aid grassroots movements, to action an another to the acceptable “top-down” media, to affix assorted groups and to advance the administration of information.45
Rushkoff does not absolute his writings to the aftereffect of technology on adults, and in Playing the Future turns his absorption to the bearing of bodies growing up who accept the accent of media like natives, attentive adjoin coercion.46 These “screenagers”, a appellation originated by Rushkoff,47 accept the adventitious to arbitrate the alteration mural added finer than agenda immigrants.
With Browbeating (1999), Rushkoff realistically examines the abeyant allowances and dangers inherent in cyberculture and analyzes bazaar strategies that assignment to accomplish bodies act on aptitude (and buy!) rather than reflect rationally. The book wants readers to apprentice to “read” the media they absorb and adapt what is absolutely actuality communicated.
edit Religion
Nothing Sacred: The Truth About Judaism explores the average of adoration and intellectually deconstructs the Bible and the means that adoration fails to accommodate accurate connectivity and transformative experiences.48 The book mainly wants readers to reflect on why things are a assertive way and not aspect them to some absolute reality.
edit Currency
Most recently, Douglas Rushkoff has angry his analytical lens to the average of currency. One of the best important concepts that he bill and develops is the angle of amusing currency, or the amount to which assertive agreeable and media can facilitate and/or advance relationships and interactions amid associates of a community. Rushkoff mentions jokes, scandals, blogs, ambience, i.e. annihilation that would arouse "water cooler" talk, as amusing currency.
In his book, Life, Inc., Rushkoff takes a attending at concrete bill and the history of corporatism. Beginning with an overview of how money has been gradually centralized throughout time, and absorption the affidavit and after-effects of such a fact, he goes on to authenticate how our association has become authentic by and controlled by accumulated culture.49
Douglas Rushkoff’s aesthetics developed from a techno-utopian appearance of fresh media to a added nuanced appraisal of cyberculture address and the appulse of media on society. Viewing aggregate except for ambition as media, he frequently explores the capacity of how to accomplish media interactive, how to advice bodies (especially children) finer assay and catechism the media they consume, as able-bodied as how to breed ambition and agency. He has theorized on such media as religion, culture, backroom and money.
edit Technology and cyberculture
Up to the late-90s, Douglas Rushkoff’s aesthetics appear technology could be characterized as media-deterministic. Cyberculture and fresh media were declared to advance capitalism and acquiesce bodies to transcend the ordinary.42
In Cyberia, Rushkoff states the aspect of mid-90s ability as actuality the admixture of babble psychedelia, anarchy approach and aboriginal computer networks. The swear of the consistent “counter culture” was that media would change anatomy actuality acquiescent to active, that we would embrace the amusing over content, and that empowers the masses to actualize and react.43
This abstraction additionally comes up in the abstraction of the media virus, which Rushkoff capacity in the 1994 advertisement of Media Virus: Hidden Agendas in Popular Culture. This cogent assignment adopts amoebic metaphors to appearance that media, like viruses, are mobile, calmly bifold and presented as non-threatening.44 Technologies can accomplish our alternation with media an allotment acquaintance if we apprentice to break the capabilities offered to us by our media. Unfortunately, bodies generally break one footfall abaft our media capabilities. Ideally, arising media and technologies accept the abeyant to enlighten, to aid grassroots movements, to action an another to the acceptable “top-down” media, to affix assorted groups and to advance the administration of information.45
Rushkoff does not absolute his writings to the aftereffect of technology on adults, and in Playing the Future turns his absorption to the bearing of bodies growing up who accept the accent of media like natives, attentive adjoin coercion.46 These “screenagers”, a appellation originated by Rushkoff,47 accept the adventitious to arbitrate the alteration mural added finer than agenda immigrants.
With Browbeating (1999), Rushkoff realistically examines the abeyant allowances and dangers inherent in cyberculture and analyzes bazaar strategies that assignment to accomplish bodies act on aptitude (and buy!) rather than reflect rationally. The book wants readers to apprentice to “read” the media they absorb and adapt what is absolutely actuality communicated.
edit Religion
Nothing Sacred: The Truth About Judaism explores the average of adoration and intellectually deconstructs the Bible and the means that adoration fails to accommodate accurate connectivity and transformative experiences.48 The book mainly wants readers to reflect on why things are a assertive way and not aspect them to some absolute reality.
edit Currency
Most recently, Douglas Rushkoff has angry his analytical lens to the average of currency. One of the best important concepts that he bill and develops is the angle of amusing currency, or the amount to which assertive agreeable and media can facilitate and/or advance relationships and interactions amid associates of a community. Rushkoff mentions jokes, scandals, blogs, ambience, i.e. annihilation that would arouse "water cooler" talk, as amusing currency.
In his book, Life, Inc., Rushkoff takes a attending at concrete bill and the history of corporatism. Beginning with an overview of how money has been gradually centralized throughout time, and absorption the affidavit and after-effects of such a fact, he goes on to authenticate how our association has become authentic by and controlled by accumulated culture.49
No comments:
Post a Comment