Saturday, 17 December 2011

Douglas Rushkoff

Douglas Rushkoff (born 18 February 1961) is an American media theorist, writer, columnist, lecturer, clear biographer and documentarian. He is best accepted for his affiliation with the aboriginal cyberpunk culture, and his advancement of accessible antecedent solutions to amusing problems.

Rushkoff is best frequently admired as a media theorist, and accepted for bogus agreement and concepts including viral media (or media virus), agenda native, and amusing currency.

He has accounting ten books on media, technology, and culture. He wrote the aboriginal amalgamated cavalcade on cyberculture for The New York Times Syndicate, as able-bodied as approved columns for The Guardian of London,1 Arthur,2 Discover,3 and the online magazines Daily Beast,4 TheFeature.com and affair industry annual One+.

Rushkoff currently teaches in the Media Studies administration at The New School University in Manhattan.5 He has ahead lectured at the ITP at New York University’s Tisch School of the Arts and accomplished a chic alleged Narrative Lab.6 He additionally has accomplished online for the MaybeLogic Academy.7

Biography

Background

Rushkoff accelerating from Princeton University in 1983.8 He confused to Los Angeles and completed a Master of Fine Arts in Directing from the California Institute of the Arts.9 Later he took up a post-graduate acquaintance from the American Blur Institute.10 He is currently a PhD applicant at Utrecht University's Fresh Media Program, autograph a argument on fresh media literacies.11

Rushkoff emerged in the aboriginal 1990s as alive affiliate of the cyberpunk movement, developing friendships and collaborations with bodies including Timothy Leary, RU Sirius, Paul Krassner, Robert Anton Wilson, Ralph Abraham, Terence McKenna, Genesis P-Orridge, Richard Metzger, Grant Morrison, Mark Pesce, Erik Davis, and added writers, artists and philosophers absorbed in the circle of technology, association and culture.121314

As his books became added accustomed (his aboriginal book on cyberculture, Cyberia, was canceled by its aboriginal publisher, Bantam, in 1992 because editors feared the Internet would be "over" by the aboriginal appointed advertisement date in Fall 1993 - it was eventually arise in 1994 15), and his concepts of the "media virus"16 and "social contagion" became boilerplate ideas, Rushkoff was arrive to bear commentaries on National Accessible Radio's All Things Considered,17 and to accomplish documentaries for the PBS alternation Frontline.18

Rushkoff was awarded the Marshall McLuhan Award by the Media Ecology Association for his book Coercion, and again arrive to become a affiliate and eventually sit on the lath of admiral of that organization.19 This affiliated him both in spirit and amalgamation with the Media Ecologists, a assiduity of what is accepted as the Toronto School of media theorists including Marshall McLuhan, Walter Ong, and Neil Postman.

As a result, Rushkoff was arrive to participate in government and industry as a adviser - which usually consisted of a distinct address or appearance, and led to abundant alarm amid his readership. His associations ranged from the United Nations Commission on World Ability and the US Department of State to Sony Corporation and TCI.

Simultaneously, Rushkoff connected to advance his accord with counterculture figures, accommodating with Genesis P-Orridge as a keyboardist for Psychic TV, and accustomed with basic music for the anthology Hell is Invisible Heaven is Her/e.20 Rushkoff accomplished classes in media approach and in media abolishment for the Fresh York University's Interactive Telecommunications Program,21 alternate in activist pranks with the Yes Men 22 and eToy,23 contributed to abundant books and documentaries on psychedelics, and batten or appeared at abounding contest sponsored by counterculture administrator Disinformation.24

edit Influences

References to media ecologist and Toronto School of Communication architect Marshall McLuhan arise throughout Rushkoff’s assignment as a focus on media over content, the furnishings of media on accepted ability and the akin at which bodies participate back arresting media.25 Rushkoff’s colleagues in The Toronto School accommodate Neil Postman and Lance Strate. Rushkoff formed with both Robert Anton Wilson 26 and Timothy Leary on developing abstract systems to explain consciousness, its alternation with technology, and amusing change of the animal species, and references both consistently in his work. Leary, forth with John Barlow and Terrence McKenna characterized the mid-90s as techno-utopian, and saw the accelerated dispatch of culture, arising media and the absolved advance of technology as absolutely positive.27 Rushkoff's own dizzying activity for cyberculture was choleric by the dotcom boom, back the non-profit appearance of the Internet was rapidly overtaken by corporations and adventure capital. Rushkoff generally cites two contest in accurate - the day Netscape became a accessible aggregation in 1995,28 and the day AOL bought TimeWarner in 2000 1 - as cardinal moments in his compassionate of the armament at assignment in the change of fresh media. He spent several years exploring Judaism as a album for media literacy, activity so far as to broadcast a book agreeable Jews to restore the adoration to its "open source" roots.29 He founded a movement for accelerating Judaism alleged Reboot, but after larboard back he acquainted its funders had become added anxious with business and publicity of Judaism than its absolute advance and evolution.25 Disillusioned by the abortion of the accessible antecedent archetypal to claiming accepted and institutional hierarchies from adoration to finance, he became a aide of Mark Crispin Miller and Naomi Klein, actualization with them at Smith College 30 as able-bodied as in abundant documentaries aspersing the corporatization of accessible amplitude and consciousness.31 He has committed himself best afresh to the issues of media literacy,32 participatory government, and the development of bounded and commutual currencies.33 He wrote a book and blur alleged Life Inc.,34 which traces the development of corporatism and centralized bill from the Renaissance to today, and hosts a radio appearance alleged MediaSquat on WFMU, anxious with accomplishment business and ability from accumulated domination.35

edit Awards and appointments

Douglas Rushkoff has served on the Lath of Admiral of the Media Ecology Association,36 The Center for Cognitive Liberty and Ethics,37 and is a founding affiliate of Technorealism,38 as able-bodied as of the Advisory Lath of The National Association for Media Articulacy Education,32 MeetUp.com 39 and HyperWords 40

He is the champ of the aboriginal Neil Postman Award for Career Achievement in Accessible Intellectual Activity, accustomed by the Media Ecology Association, in 2004.41

Themes

General

Douglas Rushkoff’s aesthetics developed from a techno-utopian appearance of fresh media to a added nuanced appraisal of cyberculture address and the appulse of media on society. Viewing aggregate except for ambition as media, he frequently explores the capacity of how to accomplish media interactive, how to advice bodies (especially children) finer assay and catechism the media they consume, as able-bodied as how to breed ambition and agency. He has theorized on such media as religion, culture, backroom and money.

edit Technology and cyberculture

Up to the late-90s, Douglas Rushkoff’s aesthetics appear technology could be characterized as media-deterministic. Cyberculture and fresh media were declared to advance capitalism and acquiesce bodies to transcend the ordinary.42

In Cyberia, Rushkoff states the aspect of mid-90s ability as actuality the admixture of babble psychedelia, anarchy approach and aboriginal computer networks. The swear of the consistent “counter culture” was that media would change anatomy actuality acquiescent to active, that we would embrace the amusing over content, and that empowers the masses to actualize and react.43

This abstraction additionally comes up in the abstraction of the media virus, which Rushkoff capacity in the 1994 advertisement of Media Virus: Hidden Agendas in Popular Culture. This cogent assignment adopts amoebic metaphors to appearance that media, like viruses, are mobile, calmly bifold and presented as non-threatening.44 Technologies can accomplish our alternation with media an allotment acquaintance if we apprentice to break the capabilities offered to us by our media. Unfortunately, bodies generally break one footfall abaft our media capabilities. Ideally, arising media and technologies accept the abeyant to enlighten, to aid grassroots movements, to action an another to the acceptable “top-down” media, to affix assorted groups and to advance the administration of information.45

Rushkoff does not absolute his writings to the aftereffect of technology on adults, and in Playing the Future turns his absorption to the bearing of bodies growing up who accept the accent of media like natives, attentive adjoin coercion.46 These “screenagers”, a appellation originated by Rushkoff,47 accept the adventitious to arbitrate the alteration mural added finer than agenda immigrants.

With Browbeating (1999), Rushkoff realistically examines the abeyant allowances and dangers inherent in cyberculture and analyzes bazaar strategies that assignment to accomplish bodies act on aptitude (and buy!) rather than reflect rationally. The book wants readers to apprentice to “read” the media they absorb and adapt what is absolutely actuality communicated.

edit Religion

Nothing Sacred: The Truth About Judaism explores the average of adoration and intellectually deconstructs the Bible and the means that adoration fails to accommodate accurate connectivity and transformative experiences.48 The book mainly wants readers to reflect on why things are a assertive way and not aspect them to some absolute reality.

edit Currency

Most recently, Douglas Rushkoff has angry his analytical lens to the average of currency. One of the best important concepts that he bill and develops is the angle of amusing currency, or the amount to which assertive agreeable and media can facilitate and/or advance relationships and interactions amid associates of a community. Rushkoff mentions jokes, scandals, blogs, ambience, i.e. annihilation that would arouse "water cooler" talk, as amusing currency.

In his book, Life, Inc., Rushkoff takes a attending at concrete bill and the history of corporatism. Beginning with an overview of how money has been gradually centralized throughout time, and absorption the affidavit and after-effects of such a fact, he goes on to authenticate how our association has become authentic by and controlled by accumulated culture.49

Bibliography

Books

2010. Program or be Programmed: Ten Commands for a Digital Age Ebook ISBN 9781935928164

2009. Life, Inc.: How the World Became A Corporation and How To Take It Back ISBN 9781400066896

2005. Get Back in the Box: Innovation from the Inside Out ISBN 9780060758691

2003. Accessible Antecedent Democracy A Demos Essay

2003. Nothing Sacred: The Truth About Judaism ISBN 9781400051397

1999. Coercion: Why We Listen to What "They" Say ISBN 9781573228299

1996. Playing the Future: What We Can Learn From Digital Kids ISBN 9781573227643 (Published in the UK in 1997 as "Children of Chaos: Surviving the End of the World as We Know it" ISBN 0006548792)

1995. Media Virus: Hidden Agendas in Accepted Ability ISBN 9780345397744

1994. Cyberia: Life in the Trenches of Cyberspace ISBN 9781903083246

edit Fiction works

2002. Exit Strategy (aka Bull) ISBN 9781887128902

1997. Ecstasy Club ISBN 9781573227025

edit Graphic novels

2005-2008. Testament ISBN 9781401210632

2004. Club Zero-G ISBN 9780972952934

edit Documentaries

2009 - 2010 Digital Nation, Life on the Virtual Frontier. Web armpit and documentary

2009 Life Inc. The Movie

2004 The Persuaders. This documentary examines the cerebral techniques abaft accepted business and announcement trends, determines how these methods access how we appearance ourselves and desires, and postulates on the approaching implications of these actuating approaches at work.

2001 Merchants of Cool, a groundbreaking, award-winning Frontline documentary which explores the people, business techniques and ideologies abaft accepted ability for teenagers. This video attempts to acknowledgment whether or not boyhood accepted ability is cogitating of its citizenry or bogus by big business and accompanying groups.

edit Radio

The Media Squat (creator and host): freeform, bottom-up, accessible antecedent WFMU radio which examines analogously accessible source, bottom-up solutions to some of the problems engendered by our relentlessly top-down society.